Marketing

🛠️ Top Tools I Use to Audit Local SEO

Here are the exact tools I use to evaluate and optimize a local business’s visibility, reputation, and local authority

Chris Fluegge

10 May 2025 — 1 min read

Top Tools I Use to Audit Local SEO | ExpertTexan

Local SEO isn’t just about keywords and backlinks—it’s about how visible your business is in the moments when nearby customers are searching for what you offer. Here are the exact tools I use to evaluate and optimize a local business’s visibility, reputation, and local authority:

1. PlePer Chrome Extension

If you're not using PlePer, you're missing gold. It gives you instant access to key Google Business Profile data like NAP, reviews, verification status, Place ID, CID, and more—all in one place, right from your browser.

2. BrightLocal

BrightLocal helps you scan directory listings, audit NAP consistency, and monitor local rankings across Google, Bing, and more. It’s essential for competitive audits.

3. Google Search Console

Beyond technical SEO, GSC tells you what real users are searching when they find (or miss) your site. Look at branded queries, click-through rates, and location data for patterns.

4. Whitespark

Want to track your local pack rankings, or find citation opportunities by niche and city? Whitespark is a go-to for link building and reputation insights.

5. Google Maps + Manual Search

Sometimes you just have to think like a customer. Search your keywords, scan competitors’ profiles, reviews, and photo strategies. What stands out? What’s missing?

With these tools in your stack, you’re not just optimizing for search—you’re building trust, visibility, and conversion from the first glance. Want me to run one of these audits on your business? Let’s talk.

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